How to Get Customers to Your Website.
by Owen Jones
If you are an Internet marketer, then you will be promoting a website, whether you own that website or whether
it is a generic site promoting an affiliate link is irrelevant and you will need customers.
Whether you own the site or not, the problem remains the same - how do you get enough interested customers to
your site, so that, if the customers like your product and can afford it, the customers will have a chance to
buy it, before they get bored and move on. This is the most important problem that faces every single Internet
marketer and it is called attracting targeted customers or traffic, getting relevant customers or something
similar. It all comes to the same thing ultimately. If potential customers can't see your product, then
they cannot buy it or if your visitors are mainly young people interested in swimming, it is no good trying to sell
them parachutes.
Therefore, you obviously need as many potential customers interested in your product, as you can
handle. Which means that you need to be highly ranked in the search engines and directories so that potential
customers can find your site. The biggest and most often-used search engine is Google. So, how do you become
highly ranked in Google so that customers can find you?
There are several thousand books on the subject, but practically without exception the serious ones come to the
same conclusion, unless they were written by self-interested safe-list or traffic exchange owners. And that
conclusion is that you need lots and lots of links to your site.
Very few people honestly know how Google ranks sites, but it is generally agreed that the more sites linking to
a site the better. This has lead some webmasters to exchange links with each other. This is an easy way to get
links and Google can recognize reciprocal links. The best links are one-way links, because it shows that someone
values your site enough to want to be associated with it. These are called back links.
That means that the real problem boils down to how to get enough back links to your website to persuade Google
(and the other search engines) that you run such an important website that they ought to rank it highly for your
chosen keywords, which should be relevant to the content of your website. How do you do that?
There are many strategies you can employ such as traffic exchanges, safelists, FFAs, forums and writing
articles, but to be blunt, the first three of these are a total waste of time. I used to own a safelist and have
wasted thousands of hours on traffic exchanges, all for nothing. Posting to forums can be worthwhile, but
then ONLY if the link on your post is a follow link.
If it is not, it doesnt do any good and most are no follow links. This means that you have to do some research
to find the forums where it is worth you posting to (more on this later). That leaves writing articles as the ONLY
sure way to get rock-solid back-links to your site based on relevant keywords.
So, you write an article on a subject relevant to your site stuffed (but not over-stuffed) with relevant
keywords and then what? Thats easy! You search Google for article directories and blogs, sign up to a couple of
dozen and post your article to them.
And that is how you get the best links to become highly ranked, so that people can find you, so that they have a
chance to buy what you are selling. The only catch is that Google will expect to see new links appearing on a
regular basis, which means writing and posting time after time after time after time ad infinitum. Or does it?
Yes, it does, unfortunately. But the process can be automated and automation is the key to online marketing
success. Set up a proven, successful process and let it run " day and night: all day and all night! I use a system
that helps turn an article into thousands of variations and posts them to thousands of search engines, directories,
lists and websites, creating literally thousands of back-links!
But don't think that these variations are just spun! (The industry standard way of creating article variations
is to use spinning software to substitute synonyms and pseudo-synonyms eg crimson for scarlet in a random
way. This works to a certain degree but can produce pure gibberish too sometimes - who would recognize Crimson
O'Hara?).
The system I use does not employ this method, but still produces thousands or variants all written by human
hand. Then it sends them out to article directories and blogs etc.. Thousands of them. In fact today, there are
over 11,000 sites on their list and the list is kept fresh on a monthly basis. Most similar lists are not well
maintained because it is so time-consuming to do. Therefore, many contain lots of dead, useless links.
This system takes your article, creates thousands of variations and then posts them to thousands of sites. All
with your site's link in the by-line, which is also variable. But not only that! It only posts your article to
lists and categories that deal with sites like yours (based on your chosen keywords) and posts according to a
schedule chosen by you: ie 10, 20, 50, 100, 1,000 posts a day, starting on any future date you choose!
So, for example, you could write three articles and have the first one go out starting the next day at 150 a
day; the second one starting after seven days at 150 sites a day; and the third starting after two weeks at a rate
of 75 sites a day.
That would give your site at least 3,000 links in a month or 100 a day " all for 2-3 hours work! If you wrote
one article a day (an hours work) and it got posted to only 1,000 relevant sites, you would have 30,000 relevant
links in a month. And that does not include the bloggers, ezine publishers and webmasters who paste your article
into their publication with your link.
You could easily end up with 40-50k links. But it doesnt even stop there, because the article will be live for
years and years, quietly beavering away at getting you noticed by the search engines and the people searching them.
How many sales could that get you?
If you would like to see an example of this system's output, you are reading one - this article - and if
you would like to find out how you can get streams of customers, just click the link about publishers in the
right-hand column.
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